About us
Our Story
NATAL was born from the idea that where you come from is a story worth wearing. Rooted in Miami’s vibrant multicultural energy, our brand celebrates identity, nostalgia, and the quiet power of home. Every hoodie we design is a tribute to countries, to cultures, to the people who carry their roots with pride, wherever life takes them.
We design minimalist pieces inspired by subtle symbols and poetic phrases - no flags, no clichés. We’re starting with designs inspired by Peru and Argentina, and our vision is to keep growing representing more voices, more roots, more stories.
All our garments are crafted with care, using quality materials and thoughtful details. Every package is assembled with intention because we know this is more than clothing. It’s connection.
NATAL means "of birth" — and for us, it’s about returning to what makes you, you.
Our Purpose
At NATAL, our purpose is to help people feel connected to their roots no matter where they are. In a world that moves fast and spreads us far, we create clothing that brings us back to who we are and where we come from.
Through subtle design and thoughtful details, we honor culture without stereotypes. Our goal is to represent identity with authenticity, pride, and style one hoodie at a time.
Who are we
We’re two best friends, one from Peru and one from Argentina, who met in Miami as international students. Living far from home inspired us to create clothing that brings a piece of your country with you. We’re surrounded by people from many nationalities, and we know how special it feels to wear something that represents where you come from. As we grow, we hope to keep creating unique pieces that make people feel connected to their roots — just like we did when we became chosen family.
-Vivi & Gonza